Whether your domain name
is for personal use or for
your business, we hope you find the
following tips to be helpful.
Having words pertinent to your business in your domain are
increasingly important. Simplistically put, search engine
algorithms (the math formulae used to compute the importance or
value of words contained in your site) rank the importance of
web sites according to words. Many businesses use a domain
name to describe the name of their business and, in
addition to that, own domains which
contain keywords which are present in
If possible, you should use the name of
your business as all or part of one of your domain names.
This will make it easier for your
clients or potential clients to remember
you and to find you on the web (like
CharlesWorks.com - CharlesWorks is the
name of our business).
More general domain names are most
likely already registered to other
businesses (of course it doesn't hurt to
check with us first). It's still a good
idea to have more general name(s)
associated with your business as one of
your domains (that's why we also own HostingNH.net, which will take visitors
to our CharlesWorks.net site).
Level Domains are the extensions of the
domain, such as .com, .net, .org, etc.
The most popular TLDs are .com and .net.
If you find that your domain is already
registered, you might try for an
alternate TLD (for example, RobinSnow.com was already taken, so Robin acquired
and uses RobinSnow.net).
Although you can obtain them, we recommend
not using hyphens for your
business domain name. Most people
who are searching for your site will not
use a hyphen. You are better off
to try a different TLD or a variation of
your domain name.
Variations can be an option if your
general business name is already
registered (for example ScrapbookCabin.com was
not available to one of our clients, so
at the time she registered NHScrapbookCabin.com
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